Social Media Marketing

Social Media Marketing is the new frontier in advertising.  It is the most fragile venue for internet marketing, but when done correctly can be the most powerful.  The web is now run by user generated content.  People have come to expect a web experience that caters to them in a dynamic and interactive way.  To be successful online, one must have a strategy for how they intend to be involved in the online conversation that is taking place among their audience.  With new communication technologies and social media outlets, a business can leverage the power of peers to get their message out.

People buy from those whom they like and trust.  Social media allows for a much more personal kind of marketing.  With social community sites, blogs and microblogging platforms (like Twitter), a business can establish relationships and keep in communication with potential customers.  Social bookmarking allows users to forward interesting websites to their network of peers.

It is fragile, because users do not want to hear a sales pitch when they are using these sites.  Therefore social media marketing must be subtle, and a relationship must be formed by actively providing useful content.  If you can provide interesting, fresh, and useful content, then users will pass it along, and value you as an authority in a particular area.  They will literally do your marketing for you.  It is powerful because it comes from their peers- a trusted source, and builds an emotional connection to your brand.

At ClickOBEY, we see social media marketing as the most important area of online marketing.  It requires innovation and creativity to do correctly.  We understand exactly how messages go viral, and how you can most effectively use social networks to turn your audience into a marketing army.  We also know how overwhelming it can all be- with there being so many new sites and services, and new ones popping up every day.  It can be a lot of work to maintain blogs, social community profiles, and twitter tweets.  But this is where we excel.  We will come up with a plan that uses these powerful venues and put it into action- maintaining it for you so that you reap the long term rewards.

Here is an idea of some of the things we do to build branding, attract new customers, and create brand loyalty, using the amazing power of social media marketing:

Creating Unique Content
Interactive Media:
Maintaining Blogs:
Community Profiles & Activity:
Social Bookmarking:
Video Marketing:
Forums & Discussion Boards
Question and Answer Forums
Twitter Management
Tagging and Commenting